Tagline
Buzz Your Own Way
ABEEHUMS is a fashion brand founded in Korea in 2021. It is run by the Korean company December and offers items centered on everyday wear, including tops, bottoms, sweatshirts, caps, and bags. The brand name derives from “A bee” (a single bee) and “hums,” referring to the sound of bees’ wings or cheerful humming. Inspired by harmony between nature, people, and small living creatures, it espouses the philosophy that “one flap of the wings can change the world” and operates in South Korea and internationally.
Concept
A brand inspired by the harmonious connection between nature, people, and small living creatures.