ADAUL

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Related categories

Overview

Tagline

The moment I’m most myself, ADAUL
ADAUL is a women's contemporary fashion brand founded in Seoul, South Korea, in 2021. It focuses on women's blouses, knitwear, skirts, pants, dresses, and outerwear, and also offers bags, shoes, jewelry, and other items. With “essential naturalness” as its motto, the brand brings an artistic sensibility into everyday life and pursues restrained elegance and innate beauty, proposing clothing designed to accompany everyday life over time.

Concept

With essential naturalness as its motto, the brand expresses clothing that brings an artistic sensibility into everyday life, pursues restrained elegance and innate beauty, and naturally blends into daily life over time.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
-
- Sub-brand
Classic Line
Clothing

A core offshoot line focused on polished everyday wear

Classic Line is offered as a separate shop category within ADAUL’s official online store.

Classic Line is offered as a separate shop category within ADAUL’s official online store. Product descriptions explicitly highlight the line’s restrained designs and substantial feel, with a focus on dresses, blouses, skirts, and other pieces featuring pintucks, H-line silhouettes, and neat necklines. While Prevé.A covers a broad range of everyday wear, including T-shirts, knitwear, and denim, Classic Line is positioned to offer clothing with more polished silhouettes that is also suited to more formal occasions.

- Sub-brand
Prevé.A
Clothing

A derivative line that broadens everyday options and the range of items

Prevé.A is a derivative line offered through ADAUL’s official online shop, with a separate

Prevé.A is a derivative line offered through ADAUL’s official online shop, with a separate pathway under the name “Prevé.A” alongside the regular shop and a broad range of categories including tops, knitwear, blouses, denim, skirts, and dresses. Its selection ranges from simple T-shirts and everyday knitwear to casual bottoms, serving to extend ADAUL’s clothing in a more everyday and versatile direction. Unlike the Classic Line, which centers on refined items, it is positioned to strengthen the range and variety of options for everyday wear. It continues to be presented on the official website as “ADAUL Prevé.A.”

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ADAUL

Country of origin, founding year, categories and parent brands.

Related keywords

Related links