Tagline
Travel is a matter of Perspective
DAZE DAYZ is a swim and resortwear brand founded in Seoul, South Korea, in 2015 by designer Yu Hye-young (유혜영). Centered on swimwear, its offerings include cover-ups, dresses, tops, outerwear, menswear, kidswear, and accessories, spanning lifestyle wear that connects the beach with everyday life. The brand’s stated motto is “Travel is a matter of Perspective,” framing travel not as a matter of distance but as a shift in perspective, and proposing a balance between everyday life and holidays. It also pursues environmental considerations, including the use of recycled materials.
Concept
The Daze Dayz lifestyle strikes the perfect balance between our day-to-day lives and our getaway lives.