AWESOME NEEDS is an accessories brand based in Seoul, South Korea, launched in 2015 by designer Bae Juhee. With hats as its main focus, the brand also offers leather bags and special collections. It reinterprets classic products in a cool way through its own identity and aims to share stories that emerge not only from finished products but also from the production process. With “cool and classic” as its concept, it presents hats and bags featuring high-quality materials and details unique to the brand. It continues to release accessories collections originating in Korea through its showroom in Hannam-dong, Seoul, and its online store.
Concept
cool and classic