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ADER error

Basic information

Country
South Korea
Founded
2014

Overview

ADERERROR is a fashion brand established in Seoul, South Korea, in 2014 by an anonymous creative collective. It focuses primarily on unisex apparel and also offers accessories and lifestyle goods. In addition to its main collection, it has several lines, including SIGNIFICANT, ESSENCE LINE, and Aventory. It operates under the banner of a “culture communication brand based on fashion,” with the slogan “But near missed things.”

Concept

A culture communication brand based on fashion

Tagline

But near missed things

Sub-brands

  • A-Ventory by ADER ERROR 2024

    A-Ventory is a derivative line of lifestyle goods that ADERERROR develops as it expands beyond apparel. It presents products that reinterpret “everyday objects,” such as daily necessities and toys, from the brand’s perspective, and builds the line through collaborations with other brands as well. While the main collection / Significant centers on clothing, A-Ventory is positioned to give concrete form to the brand’s worldview through “things around oneself,” increasing touchpoints for the brand experience.

    A line that extends the brand’s worldview to everyday goods

  • Significant by ADERERROR 2024

    A derivative line positioned as ADERERROR’s “contemporary line.” While drawing on the experimental and graphic qualities of the main collection, it presents a “new standard fit” through a more restrained, minimalist interpretation, with editing centered on tailoring and wardrobe essentials. The line is organized into categories such as Black Tag, Blue Tag, and Silver Tag, and within ADERERROR’s lineup, it balances adaptation for everyday wear with construction.

    A contemporary line offering a minimalist reinterpretation