Andersson Bell is a fashion brand founded in Seoul, South Korea, in 2014 by Dohun Kim. Officially, it aims to reinterpret Scandinavian “vibes” from a Korean perspective and shape them into new “objects.” The brand name is said to combine “Andersson,” a common Swedish surname, and “Bell,” referring to a bell at a traditional Korean temple. It offers genderless contemporary wear centered on Scandinavian minimalism and Korean street culture.
Concept
Andersson Bell was launched by reinterpreting Scandinavian vibes from a Korean point of view to form new objects.