moimoln

A line positioned as soft-touch one-mile wear made with materials gentle on babies’ skin. It spans a broad size range from New Born to Baby/Toddler, highlighting feel and comfort. Unlike mini moi, which is exclusively for newborns, and mini doudou, which is gift-oriented, it plays a stronger role in supporting everyday wear. It covers a wide range of basic items, including tops and bottoms, broadening its everyday offerings.

The gift feature presents a selection centered on stuffed toys, along with items such as rattles and anti-lost backpacks. Separate from moimoln’s clothing lines, it is positioned as a group of offerings serving demand for toys and gifts, with a strong role in complementing outfit suggestions for New Born and Baby/Toddler. Its focus on stuffed toys clearly distinguishes its role from apparel lines.

An environmental initiative line signifying “Reducewaste & Recycle,” developed to help protect the future of the planet and children. Within moimoln, it serves as a sustainable planning focus distinct from age- and material-based focuses, alongside Soft & and mini moi as a separate themed line. In addition to the regular seasonal product ranges, it is characterized by foregrounding recycling and environmental consideration.

A special collection offering department-store exclusive items online, positioned as a high-value-added line that highlights “MADE IN JAPAN” quality. Unlike everyday offerings such as mini moi and Soft &, it serves as a line defined by exclusivity and distinctive tailoring. Separate from the regular lines ranging from New Born to Baby/Toddler, it groups together products with special specifications.

An original series for newborns offered within moimoln’s New Born category. Designed specifically for newborns, it brings together newborn items such as hats and underwear. The official website’s lineup places it alongside Soft &, mini doudou, PREMIUM LINE, and ReRe as a core offshoot line serving the earliest stage of infancy. Its range is also suited to newborn bedding and preparations for childbirth, and caters to gift demand.