ADSB Andersson Bell is a fashion brand launched in Seoul, South Korea, in 2014. Inspired by the contrast between Korean and Scandinavian cultures, it is centered on reinterpreting Scandinavian atmospheres from a Korean perspective to create new objects. The brand name combines “Andersson,” a common Swedish surname, and “Bell,” referring to the bells of traditional Korean temples. The brand primarily offers men’s and women’s apparel and accessories, with design led by Creative Director Kim Dohun.
Concept
Launched in Seoul in 2014, the brand “Andersson Bell” began with a Creative Director who was inspired by the contrast between Korean and Scandinavian cultures. Andersson Bell was launched by reinterpreting Scandinavian vibes from a Korean point of view to form new objects. Today, Andersson Bell expresses its unique perspective by blending various cultural elements, rather than limiting itself strictly to Scandinavian influences.