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Soft Goat

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Country
Sweden
Founded
2011 2010s
Category
Clothing Accessories
Related brands
Clothing brands founded in the 2010s Clothing brands from Sweden

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Overview

Tagline

plush knits for modern living.
Soft Goat is a knitwear brand founded in Sweden in 2011 by Stephanie Bergström and Erik Magnusson. It offers clothing and accessories made from natural materials, including cashmere, and focuses on knitwear that combines style and practicality, aiming for “versatile” comfort suited to any day. Its official promise is “plush knits for modern living.”

Concept

In a fast-paced world, we create knitwear that seamlessly blends style and substance.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2014
2014 Parent brand
moimoln
Clothing

A soft-material line extending into everyday use

A line positioned as soft-touch one-mile wear made with materials gentle on babies’ skin.

A line positioned as soft-touch one-mile wear made with materials gentle on babies’ skin. It spans a broad size range from New Born to Baby/Toddler, highlighting feel and comfort. Unlike mini moi, which is exclusively for newborns, and mini doudou, which is gift-oriented, it plays a stronger role in supporting everyday wear. It covers a wide range of basic items, including tops and bottoms, broadening its everyday offerings.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromSwedenfounded in the2010s

Acne Studios Blå Konst Sweden Founded in 2017 Clothing In common Clothingbrands fromSwedenfounded in the2010s
Axel Arigato Sweden Founded in 2014 Clothing In common Clothingbrands fromSwedenfounded in the2010s
BITE Sweden Founded in 2016 Clothing In common Clothingbrands fromSwedenfounded in the2010s
CDLP Sweden Founded in 2016 Clothing In common Clothingbrands fromSwedenfounded in the2010s

Brands from Sweden founded in 2011

Daniel Wellington Sweden Founded in 2011 Watches In common Brands from Sweden founded in 2011

Frequently asked questions about Soft Goat

Country of origin, founding year, categories and parent brands.

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Brands from Sweden Brands founded in 2011 Brands founded in the 2010s Brands from Sweden founded in 2011 Brands from Sweden founded in the 2010s Brands founded in 2010-2014 Clothing brands Clothing brands from Sweden Clothing brands founded in the 2010s