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Daniel Wellington

Daniel Wellington

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Country: Sweden
Founded: 2011 2010s
Category: Watches Accessories
Related brands: Watches brands founded in the 2010s Watches brands from Sweden

Overview

Tagline

Make luxury accessible

Daniel Wellington is a Swedish watch and accessories brand founded in 2011 by Filip Tysander. Inspired by a chance encounter with a British man, the brand was built around minimalist watches with interchangeable straps. It now offers jewelry and sunglasses in addition to watches, and is a Scandinavian brand designed in Stockholm. Its official slogan is “Make luxury accessible,” and its mission is to support confidence and self-expression.

Concept

Crafting premium watches and accessories that inspire confidence and self-expression

Daniel Wellington characteristics

Main traits of Daniel Wellington

Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Daniel Wellington relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.