Irresistor is an eyewear brand from Seoul, South Korea. It was launched by JUUC International in 2014 and focuses primarily on sunglasses. The brand name is a coined word combining “IR” and “RESIST,” conveying the idea of “irresistible creation.” With “Blended Soul” as its concept, the brand has reinterpreted history, culture, and everyday life from different perspectives, proposing futuristic eyewear that blends fashion with advanced technology. In 2014, it became the first Korean brand to be a finalist in the sunglasses category at SILMO D'Or, and it was also nominated for the German Design Award in 2016. Its products can still be found through overseas sales networks.
Concept
Blended Soul