SJYP

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MODERN, CLEAN, FRESH
SJYP is a Korean contemporary casual brand created by designers Steve J and Yoni P. Launched in 2014, it is developed as a brand of HANDSOME (Hyundai Department Store Group). In addition to its signature denim line, SJYP has expanded its modern-chic line, which is centered on the brand’s distinctive sensibility. Through mixed materials, bold details, and distinctive styling proposals, it offers trend-conscious collections to customers in Korea and abroad.

Concept

contemporary casual brand that reflects contemporary trends

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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