DEFIANCE

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Overview

Tagline

#dontstopthegame
DEFIANCE is a sports apparel and accessories brand for children, launched in the UK in 2017 by Emma Burke. It offers products for youth sports such as soccer and rugby, including grip socks, base layers, compression wear, gloves, snoods, and kit bags. The brand name embodies the idea of persistently overcoming limits and obstacles, and its products are designed to help children focus on their sport and play with confidence. A brand derived from Laceeze, it gives a portion of its sales to support grassroots sports.

Concept

to persistently overcome your limits, obstacles and challenges

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1 brands
Founded
2017
2017 Parent brand
Laceeze
Accessories

Core line of sportswear and equipment for children

DEFIANCE is a sister brand of Laceeze that expands beyond Laceeze’s flagship product, shoe

DEFIANCE is a sister brand of Laceeze that expands beyond Laceeze’s flagship product, shoelace fastening bands for sports shoes, to offer sportswear and accessories for children. Its range includes base layers, compression shorts, grip socks, outfield gloves, beanies, snoods, sports towels, and kit bags, forming a collection of products for wear during competitions and preparation before and after matches. While Laceeze specializes in resolving problems with footwear, DEFIANCE complements the broader range of equipment for junior sports. Defiance Fresh, which specializes in deodorizing and caring for gear, is positioned under it.

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