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Defiance Fresh

Defiance Fresh

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Country: United Kingdom
Category: Lifestyle products Bags
Related brands: Lifestyle products brands from United Kingdom

Overview

Tagline

Stay Fresh, Naturally

Defiance Fresh is the sports gear and care line of Laceeze Defiance, which developed from UK-based Laceeze. It offers products such as bamboo-charcoal deodorizing pouches, kit bags, and shoe-cleaning wipes to help address odour and moisture in cleats, trainers, and sports kits used for activities such as football and rugby. Laceeze was founded by Emma Burke and Paula Henry in 2016 and entered the UK market in 2017. It offers practical products designed from a parent’s perspective to support children’s sporting environments. Defiance Fresh promotes natural deodorization and is still available for sale.

Concept

Our products are designed by parents with the specific needs of children in mind.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2017

Year Brand Category Description

2017

Laceeze

Parent brand

Accessories

A functional sub-line specializing in gear deodorizing and care

Defiance Fresh is a functional sub-line derived from DEFIANCE, Laceeze’s sister brand, foc

Defiance Fresh is a functional sub-line derived from DEFIANCE, Laceeze’s sister brand, focused on keeping sports equipment clean, deodorized, and dry. Its products include deodorizing pouches, kit bags with deodorizing features, and shoe-cleaning wipes for football boots, trainers, kit bags, goalkeeper gloves, and other equipment. Whereas DEFIANCE primarily offers items worn on the body, such as base layers, grip socks, and gloves, Defiance Fresh focuses on maintaining shoes and equipment after use. Following Laceeze’s shoelace fasteners and DEFIANCE’s clothing and accessories, it is positioned as a specialist line that complements gear care after competition.

2017 Parent brand

Laceeze

Accessories

A functional sub-line specializing in gear deodorizing and care

Defiance Fresh is a functional sub-line derived from DEFIANCE, Laceeze’s sister brand, foc