Tagline
The finest in streetwear = DELUXE
DELUXE is a Japanese streetwear brand launched in Tokyo in 2003. As one of the in-house brands of DLX Co., Ltd., founded by Masafumi Watanabe, it offers clothing and goods centered on menswear, drawing on youth culture, American heritage, and an urban sensibility shaped in Tokyo and New York. Pursuing quality craftsmanship through the fusion of tailoring and high street fashion, and an approach that refines street cultures from around the world in Tokyo, the brand champions “The finest in streetwear = DELUXE” and has established a “street tailor” style.
Concept
Craftsmanship that fuses tailoring and high street fashion, connecting time-honored methods with new trends