Tagline
DONT MIND ANYTHING
DOMINANT is a contemporary casual streetwear brand launched in Korea in 2017. It offers unisex T-shirts, sweatshirts, hoodies, outerwear, pants, caps, and more, and aims to balance practicality, design, everyday wearability, and affordability. The brand name carries the meaning “DONT MIND ANYTHING” and expresses an approach to dressing according to one’s own sensibilities, without being influenced by others’ opinions. Its official website features lookbooks from Fall/Winter 2018 onward.
Concept
We are busier. We want clothes that are practical. We want clothes that are well-designed and beautiful and special, but we want them to work for our everyday. We want to be able to afford them, too.