Tagline
Bad things are not necessarily bad.
BAD IN BAD is a streetwear brand launched in Seoul, South Korea, in 2017. It captures the alluring elements found in the “bad” aspects of everyday life and incorporates them into its designs. The brand offers unisex clothing and fashion accessories, including T-shirts, hoodies, jackets, pants, hats, and bags. Based on the idea that “bad things are not necessarily bad,” it creates collections centered on original, distinctive details, logos, and graphics. It aims to establish its own space without relying solely on trends, while maintaining an identity unique to the brand.
Concept
It captures and expresses things in everyday life that are all the more fascinating because they are bad.