Tagline
Unforgettable hats
DONTFORGETME is a headwear brand that began in Korea in 2015. Formerly known as XXXY, it rebranded under its current name for the 2016 Spring/Summer season. Designer and representative Oh Juhui is responsible for its design and production. The brand focuses on ball caps, beanies, and bucket hats, with a “Basic Plus” approach that adds creativity to basic styles. Its products are made in-house entirely by hand. In addition to online stores and department-store pop-ups in Korea, the brand has expanded its sales channels overseas, including to Japan, China, and Singapore.
Concept
A Basic Plus brand that adds creativity to basics