Tagline
Keeping Norwegians warm for generations
Dovre is an apparel brand founded in Norway in 1922. Its offerings center on underwear and include socks, wool base layers, outdoor clothing, and more. Known for men’s underwear since its founding, the brand now offers products for men and women. With respect for nature at its core, it continues to make clothing suited to Norway’s climate.
Concept
Nature. About the memories we make in the great outdoors, and doing business in a way that allows our children to share those same adventures. For generations to come.