Drumohr

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Overview

Tagline

SINCE 1770
Drumohr is a knitwear brand founded in Dumfries, Scotland, in 1770. It has a lineage associated with James Patterson and is currently part of Italy’s Gruppo Ciocca, with menswear and womenswear at its core. Centered on high-quality yarns and craftsmanship, it carries on British-origin traditions in Italy and is also known for its iconic “razor blade” pattern.

Concept

SIMPLE DESIGNS CRAFTED FROM LUXURIOUS MATERIALS, EXUDE EFFORTLESS ELEGANCE

Drumohr characteristics

Drumohr: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Drumohr

Polished & dressy
Clean silhouettes and polished, elegant dressing.
Minimal & basics
Minimal design and clean everyday staples.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Drumohr relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Drumohr

Country of origin, founding year, categories and parent brands.

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Features and values

Wearers and lines

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