Dulcamara is a Japanese fashion brand launched in Kobe in 2003 by designer Naoko Yoda, who studied clothing design at Bunka Fashion College. Centered on unisex clothing without distinctions between womenswear and menswear, the brand offers items ranging from everyday wear to coordinated sets and bags. The brand name is a coined word combining the Latin words for “sweet” and “bitter,” and derives from Paul Klee’s painting “Instra Dulcamara.” With “creating clothes unconstrained by gender” as its concept, the brand upholds the principle that “what is good is good, and what is bad is bad,” and offers lines such as the “Yosoiki” series.
Concept
Creating clothes unconstrained by gender