Tagline
TAKING YOU BEYOND
DUNLOP is a brand whose origins date back to 1888, when veterinarian John Boyd Dunlop invented the world’s first practical pneumatic tire in Belfast, Ireland. With tires at its core, the brand has developed tires for automobiles and motorcycles, golf and tennis equipment, and industrial rubber products on an international scale. Building on the performance and safety cultivated through tire technology and motorsports, it also produces balls, rackets, clubs, shoes, and other products in the sports field. Under the brand statement “TAKING YOU BEYOND,” it continues to pursue technological innovation and take on challenges.
Concept
A brand is a promise to customers, a strong bond, and a mark of trust.