Tagline
Your rest is greater than work.
DUSTÉ is a premium South Korean athleisure brand launched in 2023 by Mabujakchim Co., Ltd. in Seoul. The company’s representative and founder is Lee So-yeon. Centered on activewear for women, the brand also offers sweatwear and loungewear, menswear, and accessories, proposing pieces that cross the boundaries between everyday clothing and sportswear. Its slogan is “Your rest is greater than work,” and its philosophy is to support a balance between work and exercise. The 1st Drop, “WORK-WORK OUT BALANCE,” focuses on clothing that allows busy urban dwellers to go straight from work to exercise.
Concept
Balancing everyday life and a sporting lifestyle