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É BY ETRÉ TOKYO

É BY ETRÉ TOKYO

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Country: Japan
Founded: 2022 2020s
Category: Lifestyle products Fragrance
Related brands: Lifestyle products brands founded in the 2020s Lifestyle products brands from Japan

Overview

Tagline

Bringing joy to everyday life

É BY ETRÉ TOKYO is a home line launched in April 2022 by the Japanese lifestyle brand ETRÉ TOKYO. It offers items for everyday life, including interior goods, loungewear, kitchenware, tableware, and fragrances. The line extends ETRÉ TOKYO’s philosophy of “creating opportunities that enrich the heart, rather than material abundance” into areas of daily life beyond clothing. Under the direction of creative director JUNNA, it presents products designed to complement the home and everyday living.

Concept

Creating opportunities that enrich the heart

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2017

Year Brand Category Description

2017

ETRE TOKYO

Parent brand

Clothing

A home line extending into everyday living goods

A lifestyle line that originated from ETRÉ TOKYO as a new line of home items called “É” an

A lifestyle line that originated from ETRÉ TOKYO as a new line of home items called “É” and is now offered under the name É BY ETRÉ TOKYO. It covers household items and interiors distinct from apparel, including tableware, earthenware pots, cups, cutlery cases, magewappa lunch boxes, and fabric mists. It extends ETRÉ TOKYO’s apparel-centered offerings into living spaces and everyday goods, positioning it as a home-category offshoot distinct from DÉPENDRE and SANTÉ.

2017 Parent brand

ETRE TOKYO

Clothing

A home line extending into everyday living goods

A lifestyle line that originated from ETRÉ TOKYO as a new line of home items called “É” an