ECCO Soft 7

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A celebration of Scandinavian design with an understated, contemporary twist.
ECCO Soft 7 is a sneaker collection introduced in 2015 by the Danish footwear brand ECCO. Founded in 1963, ECCO was established by Karl Toosbuy. The collection focuses on sneakers and slip-ons, with minimalist Scandinavian design, premium leather, and comfort delivered by direct injection technologies such as FLUIDFORM at its core. It includes derivative models such as SOFT 7 TRED and is sold through ECCO’s own stores and online in countries around the world.

Concept

A sneaker collection centered on Scandinavian design, premium leather, and comfort technologies such as FLUIDFORM

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1 brands
Founded
1963
1963 Parent brand
ECCO
Footwear

A lifestyle sneaker for everyday wear

ECCO Soft 7 is a lifestyle sneaker collection designed for everyday wear, combining soft l

ECCO Soft 7 is a lifestyle sneaker collection designed for everyday wear, combining soft leather or textile uppers with molded sole technologies such as FLUIDFORM™ and PHORENE™ to offer sneaker-like comfort alongside a casual design. Compared with the more formal-oriented HELSINKI and function-focused BIOM, it has a stronger casual focus and serves as an entry point to the brand’s everyday-wear offering.

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Brands that share a country of origin, founding period, category or designer.

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