Concept
Our mission is to be the leading premium brand for shoes and leather goods.
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Our mission is to be the leading premium brand for shoes and leather goods.
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of ECCO relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Parent brands and sub-brands, ordered by founding year.
A core dress-shoe offering with a formal orientation
ECCO Helsinki is a collection of timeless dress shoes and loafers that combines traditiona
ECCO Helsinki is a collection of timeless dress shoes and loafers that combines traditional shoe lasts and premium leather specifications with the company’s molded sole technology to enhance comfort in formal settings. Clearly differentiated from hybrid offerings such as ST.1 as a key business and formal option, it serves to complement formal occasions.
A dedicated line optimized for children
ECCO Kids is a dedicated collection designed for children, featuring lasts designed for di
ECCO Kids is a dedicated collection designed for children, featuring lasts designed for different stages of development, easy-on features such as First Step, and specifications that emphasize durability. It applies the parent brand’s leatherworking and molded-sole technologies while optimizing requirements for children, including sizing, ease of putting on and taking off, and durability on playgrounds. It is offered as a distinct segment with a clear position in the family market.
A performance-focused line for golf
ECCO Golf is a golf-specific product range and business unit, centered on shoes and relate
ECCO Golf is a golf-specific product range and business unit, centered on shoes and related gear for competition and play that combine performance technologies such as BIOM®, ECCO‑DTS, BOA® and GORE‑TEX. It develops products and conducts marketing through dedicated collections, the involvement of tour players, and golf-focused capsule collections, serving as the brand’s specialist presence in the sports sector.
A technical line that encourages natural movement
ECCO BIOM is a technical collection centered on biomechanics-based technology called BIOM®
ECCO BIOM is a technical collection centered on biomechanics-based technology called BIOM® NATURAL MOTION®. It uses sole and upper structures designed based on scans of the feet and movement data of several thousand people. With a lower platform, anatomical flex grooves, and lightweight midsoles, it emphasizes natural ground contact and propulsion. As a product range focused on performance areas such as hiking, running, and golf, it is clearly differentiated from traditional dress-oriented lines.
A lifestyle sneaker for everyday wear
ECCO Soft 7 is a lifestyle sneaker collection designed for everyday wear, combining soft l
ECCO Soft 7 is a lifestyle sneaker collection designed for everyday wear, combining soft leather or textile uppers with molded sole technologies such as FLUIDFORM™ and PHORENE™ to offer sneaker-like comfort alongside a casual design. Compared with the more formal-oriented HELSINKI and function-focused BIOM, it has a stronger casual focus and serves as an entry point to the brand’s everyday-wear offering.
Dress × sneaker hybrid
ECCO ST.1 is a hybrid line that combines the look of leather shoes with sneaker-derived co
ECCO ST.1 is a hybrid line that combines the look of leather shoes with sneaker-derived comfort, featuring cushioning technologies such as the PHORENE™ midsole and SHOCK THRU. It enhances everyday walking comfort while maintaining an appearance suited to business and formal settings, and is differentiated by use and occasions from traditional dress lines such as HELSINKI.
A core dress-shoe offering with a formal orientation
ECCO Helsinki is a collection of timeless dress shoes and loafers that combines traditiona
ECCO Helsinki is a collection of timeless dress shoes and loafers that combines traditional shoe lasts and premium leather specifications with the company’s molded sole technology to enhance comfort in formal settings. Clearly differentiated from hybrid offerings such as ST.1 as a key business and formal option, it serves to complement formal occasions.
A dedicated line optimized for children
ECCO Kids is a dedicated collection designed for children, featuring lasts designed for di
ECCO Kids is a dedicated collection designed for children, featuring lasts designed for different stages of development, easy-on features such as First Step, and specifications that emphasize durability. It applies the parent brand’s leatherworking and molded-sole technologies while optimizing requirements for children, including sizing, ease of putting on and taking off, and durability on playgrounds. It is offered as a distinct segment with a clear position in the family market.
A performance-focused line for golf
ECCO Golf is a golf-specific product range and business unit, centered on shoes and relate
ECCO Golf is a golf-specific product range and business unit, centered on shoes and related gear for competition and play that combine performance technologies such as BIOM®, ECCO‑DTS, BOA® and GORE‑TEX. It develops products and conducts marketing through dedicated collections, the involvement of tour players, and golf-focused capsule collections, serving as the brand’s specialist presence in the sports sector.
A technical line that encourages natural movement
ECCO BIOM is a technical collection centered on biomechanics-based technology called BIOM®
ECCO BIOM is a technical collection centered on biomechanics-based technology called BIOM® NATURAL MOTION®. It uses sole and upper structures designed based on scans of the feet and movement data of several thousand people. With a lower platform, anatomical flex grooves, and lightweight midsoles, it emphasizes natural ground contact and propulsion. As a product range focused on performance areas such as hiking, running, and golf, it is clearly differentiated from traditional dress-oriented lines.
A lifestyle sneaker for everyday wear
ECCO Soft 7 is a lifestyle sneaker collection designed for everyday wear, combining soft l
ECCO Soft 7 is a lifestyle sneaker collection designed for everyday wear, combining soft leather or textile uppers with molded sole technologies such as FLUIDFORM™ and PHORENE™ to offer sneaker-like comfort alongside a casual design. Compared with the more formal-oriented HELSINKI and function-focused BIOM, it has a stronger casual focus and serves as an entry point to the brand’s everyday-wear offering.
Dress × sneaker hybrid
ECCO ST.1 is a hybrid line that combines the look of leather shoes with sneaker-derived co
ECCO ST.1 is a hybrid line that combines the look of leather shoes with sneaker-derived comfort, featuring cushioning technologies such as the PHORENE™ midsole and SHOCK THRU. It enhances everyday walking comfort while maintaining an appearance suited to business and formal settings, and is differentiated by use and occasions from traditional dress lines such as HELSINKI.
Dates and partner brands
In 2019, sneakers and boots featuring three-dimensional details at the heel were unveiled as a collaboration.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
ECCO is from Denmark.
ECCO was founded in 1963.
ECCO covers the following categories: Footwear, Bags, Accessories.