ECCO

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Overview

ECCO is a footwear brand founded in 1963 by Birte and Karl Toosbuy in Bredebro, southwestern Denmark. With footwear at its core, it also offers leather goods and accessories, and places emphasis on quality and comfort in its craftsmanship. Its mission is “Our mission is to be the leading premium brand for shoes and leather goods.” The brand is characterized by an integrated structure that handles everything in-house, from leather production to manufacturing, wholesale, and retail.

Concept

Our mission is to be the leading premium brand for shoes and leather goods.

ECCO characteristics

ECCO: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of ECCO

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear
Sportswear and styles inspired by physical activity.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of ECCO relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
6 brands
Founded
1963-2018
1963 Sub-brand
ECCO Helsinki
Footwear

A core dress-shoe offering with a formal orientation

ECCO Helsinki is a collection of timeless dress shoes and loafers that combines traditiona

ECCO Helsinki is a collection of timeless dress shoes and loafers that combines traditional shoe lasts and premium leather specifications with the company’s molded sole technology to enhance comfort in formal settings. Clearly differentiated from hybrid offerings such as ST.1 as a key business and formal option, it serves to complement formal occasions.

1963 Sub-brand
ECCO Kids
Footwear

A dedicated line optimized for children

ECCO Kids is a dedicated collection designed for children, featuring lasts designed for di

ECCO Kids is a dedicated collection designed for children, featuring lasts designed for different stages of development, easy-on features such as First Step, and specifications that emphasize durability. It applies the parent brand’s leatherworking and molded-sole technologies while optimizing requirements for children, including sizing, ease of putting on and taking off, and durability on playgrounds. It is offered as a distinct segment with a clear position in the family market.

1996 Sub-brand
ECCO Golf
Footwear

A performance-focused line for golf

ECCO Golf is a golf-specific product range and business unit, centered on shoes and relate

ECCO Golf is a golf-specific product range and business unit, centered on shoes and related gear for competition and play that combine performance technologies such as BIOM®, ECCO‑DTS, BOA® and GORE‑TEX. It develops products and conducts marketing through dedicated collections, the involvement of tour players, and golf-focused capsule collections, serving as the brand’s specialist presence in the sports sector.

2009 Sub-brand
ECCO BIOM
Footwear

A technical line that encourages natural movement

ECCO BIOM is a technical collection centered on biomechanics-based technology called BIOM®

ECCO BIOM is a technical collection centered on biomechanics-based technology called BIOM® NATURAL MOTION®. It uses sole and upper structures designed based on scans of the feet and movement data of several thousand people. With a lower platform, anatomical flex grooves, and lightweight midsoles, it emphasizes natural ground contact and propulsion. As a product range focused on performance areas such as hiking, running, and golf, it is clearly differentiated from traditional dress-oriented lines.

2015 Sub-brand
ECCO Soft 7
Footwear

A lifestyle sneaker for everyday wear

ECCO Soft 7 is a lifestyle sneaker collection designed for everyday wear, combining soft l

ECCO Soft 7 is a lifestyle sneaker collection designed for everyday wear, combining soft leather or textile uppers with molded sole technologies such as FLUIDFORM™ and PHORENE™ to offer sneaker-like comfort alongside a casual design. Compared with the more formal-oriented HELSINKI and function-focused BIOM, it has a stronger casual focus and serves as an entry point to the brand’s everyday-wear offering.

2018 Sub-brand
ECCO ST.1
Footwear

Dress × sneaker hybrid

ECCO ST.1 is a hybrid line that combines the look of leather shoes with sneaker-derived co

ECCO ST.1 is a hybrid line that combines the look of leather shoes with sneaker-derived comfort, featuring cushioning technologies such as the PHORENE™ midsole and SHOCK THRU. It enhances everyday walking comfort while maintaining an appearance suited to business and formal settings, and is differentiated by use and occasions from traditional dress lines such as HELSINKI.

Collaboration partners

Dates and partner brands

All collaborations
2019.09.04

MIHARA YASUHIRO

In 2019, sneakers and boots featuring three-dimensional details at the heel were unveiled as a collaboration.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ECCO

Country of origin, founding year, categories and parent brands.

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