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Ecko Unltd. Boys

Ecko Unltd. Boys

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Country: United States
Category: Clothing Footwear
Related brands: Clothing brands from United States

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Overview

Ecko Unltd. Boys is a boys’ line derived from Ecko Unltd., a streetwear brand originating in the United States. The parent brand was founded in 1993 by designer Marc Ecko. Starting in a garage in New Jersey, it expanded from T-shirts influenced by graffiti culture and hip-hop. Ecko Unltd. Boys carries on that cultural identity and outlook, offering apparel and shoes for kids. Its signature is the rhinoceros logo, and it shares the parent brand’s philosophy: “style is a form of expression—raw, personal, and unapologetic.”

Concept

style is a form of expression—raw, personal, and unapologetic.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1993

Year Brand Category Description

1993

ecko unltd.

Parent brand

Clothing

A boys’ line extending the brand into the kids’ market

Ecko Unltd. Boys was a boys’ line developed as an extension of ECKŌ UNLTD. It brought the

Ecko Unltd. Boys was a boys’ line developed as an extension of ECKŌ UNLTD. It brought the parent brand’s rhinoceros logo, expressions rooted in hip-hop and action sports, and streetwear direction to children’s apparel and footwear, serving a different age group from the adult-focused main line. Alongside Ecko Red’s offerings for women and girls and Ecko Function’s functional line, it was positioned as a kids’ line that extended the brand’s target age range downward.

1993 Parent brand

ecko unltd.

Clothing

A boys’ line extending the brand into the kids’ market

Ecko Unltd. Boys was a boys’ line developed as an extension of ECKŌ UNLTD. It brought the