Edition MEN is the menswear line of EDITION, a select shop and original brand operated by Tomorrowland. The parent brand EDITION launched in Umeda, Osaka, in 2002, and offers menswear including jackets, shirts, trousers, knitwear, and outerwear. Drawing on the roots of men’s casualwear, such as military, workwear, and sportswear, it presents items that balance enduring appeal with a sense of the times. Its products are still sold through the official online store and at its retail locations.
Concept
The concept is to offer items inspired by the roots of men’s casualwear, such as military, workwear, and sportswear, that are simple and classic while also capturing the present moment.