EENK

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Country: South Korea
Founded: 2013 2010s
Category: Clothing Bags Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

Tagline

Unconventional Elegance and Modernity

EENK is a fashion brand based in Seoul, South Korea, founded in 2013 by designer Hyemee Lee. It began with accessories and now focuses primarily on womenswear and menswear. The brand centers on its “Letter Project,” which places each letter of the alphabet at the core of a season or initiative, creating collections in which letters expand into words, sentences, and stories. Grounded in a vintage sensibility, modernity, and a contemporary interpretation of Korean aesthetics, the brand aims to create collectible items intended to be owned for a long time. It has presented collections at Paris Fashion Week on multiple occasions and is expanding internationally.

Concept

The Letter Project, an evolving concept unfolding alphabetically from A to Z.

Collaboration partners

Dates and partner brands

All collaborations

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Alpha Industries

The collaboration with EENK is listed on Alpha Industries’ official menu. The project combines the military elements of Alpha with those of a Korea-based womenswear fashion brand, but RAW does not specify the item lineup or the timing of the announcement and release.