Tagline
Visual Evolution
ELECTRIC is an eyewear brand founded in 2000 in San Clemente, California, USA, by Kip Arnette and Bruce Beach. Rooted in Southern California’s surf, skate, snow, and other action sports cultures, it offers sports and lifestyle eyewear, primarily sunglasses and snow goggles. Its product development focuses on the intersection of style and performance, incorporating Italian-made eyewear, premium lenses, and bio-based materials. The brand also collaborates with athletes and creative professionals.
Concept
High-quality, innovative eyewear designed at the intersection of style & performance.