Elena Velez is a womenswear brand launched in New York in 2018 by designer Elena Velez, who is from Milwaukee, Wisconsin, USA. Taking the craft and metalworking traditions of the American Midwest as its starting point, the brand creates pieces using reused materials, collaborating with local artisans, and incorporating handwork. Centered on sustainability, self-sufficiency, and collaborative creation, the brand continues to offer MADE IN NYC collections through its official store and operates as an independent label.
Concept
Elena's brand mission centers on the pillars of sustainability, self sufficiency, and authentic co-design.