Tagline
LIFE IS A JOKE
ELEVENPARIS is a ready-to-wear brand founded in Paris, France, in 2003 by Dan Cohen and Oriel Bensimon. It offers clothing and accessories for men, women, and children, with a focus on streetwear and an approach that incorporates pop culture with humor and provocation. The brand became internationally known for its mustache-motif T-shirt, introduced in 2011. It launched the children’s line “Little Eleven” in 2012 and continues to offer products for children on its official website.
Concept
We like to play with pop-culture codes and stage our contemporary heroes in an offbeat way, often bordering on humor and provocation. We express ourselves to this generation that doesn't always know where they are going. The main thing is not the destination, but the road that leads there. Never take life too seriously, and above all never take yourself too seriously.