Ellos STUDIO

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Overview

Ellos STUDIO is a women’s sportswear line developed by Ellos, a Swedish fashion and mail-order brand. In early 2024, Ellos Group introduced Ellos Studio as part of its “Women’s Sport” initiative, which covers sports and leisurewear. The line offers athleisure designed for both exercise and everyday wear, centered on training leggings, tops, and sweatshirts, and includes the Core, Soft, and Structure design lines. The parent brand, Ellos, was founded by Olle Blomqvist in Borås, Sweden, in 1947.

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Founded
1947
1947 Parent brand
Ellos
Clothing

A line focused on training and everyday activewear

A line under Ellos's own brand focused primarily on training wear. Its official descriptio

A line under Ellos's own brand focused primarily on training wear. Its official description emphasizes fit and covers training leggings and tops, as well as sweatshirts for after exercise or time spent at home. It has Core, Soft, and Structure design categories, with options for different exercise intensities and everyday wear. Unlike Ellos Collection, which offers a broad range of general women's clothing; Ellos Plus collection, centered on plus-size fit; and Áhkká, which focuses on outdoor functional clothing, this line is responsible for activewear.

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