Ellos was founded in 1947 in Borås, Sweden, by Olle Blomqvist as a fashion and lifestyle brand. Starting with mail-order sales, it developed into an online retailer in the Nordic region. Its products include women’s clothing as its main category, as well as men’s and children’s clothing, underwear, sportswear, home goods, and beauty products. In addition to its own collections, it carries external brands and offers product lines such as Ellos Collection, Ellos Home, and Ellos Kids.
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Ellos
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- Country
- Sweden
- Related brands
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 2012
Year
Brand
Category
Description
2012
Áhkká
Sub-brand
Clothing
Ellos’s specialist line for outdoor functionality
Áhkká is an outdoor brand launched by Ellos in 2012 and a specialist line within Ellos’s f
Áhkká is an outdoor brand launched by Ellos in 2012 and a specialist line within Ellos’s fashion offering focused on functional clothing. Inspired by Nordic nature and mountainous regions, it offers functional apparel for skiing and outdoor activities as well as for wear in the city and everyday life. Its shellwear is centered on a three-layer construction designed for layering, alongside down jackets, outerwear for rain and wind, and items such as fleece and base layers. Unlike general fashion lines, it focuses on weather protection and outdoor use. Áhkká Gold was also introduced as a winter sub-brand derived from Áhkká Outdoor, positioned as combining functionality with fashion.
2012
Sub-brand
Áhkká
Clothing
Ellos’s specialist line for outdoor functionality
Áhkká is an outdoor brand launched by Ellos in 2012 and a specialist line within Ellos’s f
Áhkká is an outdoor brand launched by Ellos in 2012 and a specialist line within Ellos’s fashion offering focused on functional clothing. Inspired by Nordic nature and mountainous regions, it offers functional apparel for skiing and outdoor activities as well as for wear in the city and everyday life. Its shellwear is centered on a three-layer construction designed for layering, alongside down jackets, outerwear for rain and wind, and items such as fleece and base layers. Unlike general fashion lines, it focuses on weather protection and outdoor use. Áhkká Gold was also introduced as a winter sub-brand derived from Áhkká Outdoor, positioned as combining functionality with fashion.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about Ellos
Country of origin, founding year, categories and parent brands.
Ellos is from Sweden.
Ellos was founded in 1947.
Ellos covers the following categories: Clothing, Footwear, Beauty and cosmetics, Lifestyle products.