EMIS

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Country: South Korea
Founded: 2017 2010s
Category: Clothing Bags Accessories Lifestyle products
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

Tagline

Every Moment Is Special

EMIS is a lifestyle brand from Seoul, South Korea. Designer Park Min-ju serves as its representative and director, and the brand launched in 2017. Centered on apparel, it offers everyday items ranging from ball caps and other hats to bags, hair accessories, and pet products. The brand name is an abbreviation of “Every Moment Is Special.” Its concept is a free-flowing approach unconstrained by fixed ideas, and a lifestyle proposal that reinterprets the beauty of everyday life from its own perspective. In addition to stores in South Korea, the brand has expanded overseas.

Concept

EMIS pursues a free-flowing approach that is not bound by fixed frameworks. By reinterpreting the beauty we discover in everyday life through our own perspective, we present a refined lifestyle that anyone can resonate with. Through boundaryless collaborations and uninhibited imagination, we aim to bring joyful changes to your everyday life.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2023

Year Brand Category Description

2023

emis pet

Sub-brand

Clothing

A dedicated line extending into everyday life with pets

emis pet is an independent line for pets derived from EMIS, explicitly identified on the o

emis pet is an independent line for pets derived from EMIS, explicitly identified on the official product page as “EMIS PET LINE.” While EMIS mainly offers clothing, hats, bags, and accessories for people, emis pet focuses on dog clothing, harnesses, carrier bags, and walking accessories, and also proposes coordinated outfits for dogs and their owners. The line extends EMIS’s lifestyle concept to life with pets.

EMIS Goods

Sub-brand

Lifestyle products

An independent brand expanding into character goods

EMIS Goods is a derivative brand within the brand family, introduced on EMIS’s official we

EMIS Goods is a derivative brand within the brand family, introduced on EMIS’s official website as an independent character brand. While regular EMIS offers fashion and lifestyle goods for everyday use, EMIS Goods offers related products such as plush toys, stationery, and clothing centered on characters and their story world. It is positioned as presenting EMIS’s worldview through another entry point via its characters, and is not merely a product category name or store name.

2023 Sub-brand

emis pet

Clothing

A dedicated line extending into everyday life with pets

emis pet is an independent line for pets derived from EMIS, explicitly identified on the o