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EMMA　ROUGE VIF

EMMA　ROUGE VIF

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Country: Japan
Founded: 2024 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Feminine mood

EMMA ROUGE VIF is a Japanese women’s fashion brand launched by ABAHOUSE INTERNATIONAL for the Fall/Winter 2024 season. It opened its first store at LUCUA 1100 in Osaka on November 20 of the same year. A new concept for younger customers derived from Rouge vif la cle, it is directed by Miki Horibe. With “Feminine mood” as its theme, the brand offers dresses, skirts, coordinated sets, and other items centered on flattering styles based on femininity. It also offers a range of sizes suited to petite women.

Concept

Always making a good impression. Enjoying fashion regardless of body type. My compliment-worthy clothes, based on femininity and uplifting my mood.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

Rouge vif la cle

Parent brand

Clothing

A derivative brand for younger customers, specializing in feminine style.

EMMA ROUGE VIF is a new brand launched in 2024 by its parent brand, Rouge vif la cle. Whil

EMMA ROUGE VIF is a new brand launched in 2024 by its parent brand, Rouge vif la cle. While the parent brand proposes a broad wardrobe combining original lines and selected items, centered on polished casualwear for adults, EMMA focuses on feminine-style outfits under the concept “Feminine mood,” with an emphasis on dresses, skirts, and coordinated sets. It is characterized by a size range that also accommodates petite women and a new business format targeting younger customers. Whereas Rouge vif Anna addresses trend-consciousness and everyday wear, EMMA is positioned as a derivative brand that foregrounds feminine styling and a favorable impression.

- Parent brand

Rouge vif la cle

Clothing

A derivative brand for younger customers, specializing in feminine style.

EMMA ROUGE VIF is a new brand launched in 2024 by its parent brand, Rouge vif la cle. Whil