Endless Summer was an in-house sub-line offered by Free People, based in Philadelphia, USA. Its product range is documented as early as 2015, and it focused on women’s wear designed for life by the seaside and in warm climates, including dresses, tops, bottoms, and coordinated sets. With coastal living as its backdrop, it offered relaxed clothing that could be worn without fuss. It has since been integrated with FP Beach and transitioned to free-est.
Concept
Endless Summer captures the spirit of coastal life with effortless designs for a laidback, throw on and go approach to dressing.