Tagline
Comfortable. Clean. Built right.
EPT (East Pacific Trade) is a footwear brand founded in Seoul, South Korea, in 2019 by Jai Baek. Drawing on the founder’s experience at DC Shoes, HUF, Creative Recreation, and other brands, it focuses on lifestyle sneakers and skateboarding shoes, and also offers apparel. Rooted in street culture, the brand emphasizes everyday comfort, clean design, and durability, with distinctive silhouettes, cushioning technology, and a four-layer insole as its signatures. Based in Seoul, it is also distributed through select shops overseas as a brand connecting urban cultures of the East and West.
Concept
No hype, no flash—just honest shoes grounded in street culture and made to last.