Erin & Emma is an accessories brand born in New York. Bearing the names Erin and Emma, it adapts New York trends to suit the skin, bodies, sizing, and price range of Japanese women, through a female designer based in Tokyo. The brand offers necklaces, earrings, rings, bracelets, hair accessories, and more. Centered on accessories that can be coordinated every day like clothing, it connects the sensibilities of New York and Tokyo and proposes “just-right accessories” with designs, specifications, and prices that are easy to incorporate into everyday life.
Concept
The brand proposes “just-right accessories” by translating the mood of trends from New York into designs, prices, and specifications that women in Japan can enjoy in a way that feels true to them.