Tagline
For everyone who loves Pluto, ertr is just a call away.
ERTR is a unisex streetwear brand founded in Seoul, South Korea, in 2023 by designer 박인덕. The brand name derives from Errator, meaning “wanderer,” and the brand creates streetwear that is free and unconstrained by convention. Its stated philosophy is to accompany “wanderers” who step outside the everyday and find beauty in the unknown, drawing inspiration from Pluto’s distinct orbit and outsider status. Its offerings include tops, outerwear, pants, and bags, incorporating graphics, camouflage, and motifs centered on Pluto.
Concept
At ertr, we embrace the wanderers—the ones who stray from the ordinary and find beauty in the unknown.