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Essentials by CASETiFY

Essentials by CASETiFY

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Country: Hong Kong SAR China
Founded: 2023 2020s
Category: Accessories
Related brands: Accessories brands founded in the 2020s Accessories brands from Hong Kong SAR China

Overview

Tagline

Simple. Wearable. Always in Season.

Essentials by CASETiFY is a sub-brand (collection) developed by CASETiFY, a global tech lifestyle brand originating in Hong Kong. Its parent company, CASETiFY, was founded in 2011 by Wesley Ng and Ronald Yeung, and Essentials launched in 2023. The collection focuses on tech accessories such as smartphone cases, AirPods cases, and straps, and offers a minimalist, functional range of products centered on soft-touch Ripple Cases. The brand promotes “Style in Motion” and aims to accompany people through everyday “in-between” moments.

Concept

The Essentials by CASETiFY™ collection is built for that reality, the in-between moments.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2011

Year Brand Category Description

2011

CASETiFY

Parent brand

Accessories

A line focused on everyday essentials

Essentials by CASETiFY is a collection series for everyday use officially offered by CASET

Essentials by CASETiFY is a collection series for everyday use officially offered by CASETiFY, bringing together foundational accessories such as minimalist cases including Ripple Case, MagSafe-compatible wallets, and grips. It is positioned around designs and sets suited to everyday use while retaining the brand’s customizability and protective features. Its continued development is evidenced by a trademark application under the same name and a dedicated page.

2011 Parent brand

CASETiFY

Accessories

A line focused on everyday essentials

Essentials by CASETiFY is a collection series for everyday use officially offered by CASET