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CASETiFY

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Country
Hong Kong SAR China
Founded
2011 2010s
Category
Accessories Bags Lifestyle products
Related brands
Accessories brands founded in the 2010s Accessories brands from Hong Kong SAR China

Primary categories

Related categories

Overview

Tagline

We make accessories that elevate your every day.
CASETiFY is a tech accessories brand founded in Hong Kong in 2011 by Wesley Ng and Ronald Yeung. It began with custom cases featuring Instagram photos and now offers a diverse range of accessories centered on smartphone cases, including watch bands and laptop sleeves. The brand advocates combining protection and beauty, and emphasizes personal expression through collaborations with artists and customization. Based in Hong Kong and Los Angeles, it operates internationally.

Concept

Protective and beautiful tech accessories that serve as a blank canvas for personal expression and artist collaborations.

CASETiFY characteristics

CASETiFY: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of CASETiFY

Trends & youth culture
Adoption of trends and connections to youth culture.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of CASETiFY relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2023-2024
2023 Sub-brand
Essentials by CASETiFY
Accessories

A line focused on everyday essentials

Essentials by CASETiFY is a collection series for everyday use officially offered by CASET

Essentials by CASETiFY is a collection series for everyday use officially offered by CASETiFY, bringing together foundational accessories such as minimalist cases including Ripple Case, MagSafe-compatible wallets, and grips. It is positioned around designs and sets suited to everyday use while retaining the brand’s customizability and protective features. Its continued development is evidenced by a trademark application under the same name and a dedicated page.

2023 Sub-brand
PowerThru by CASETiFY
Accessories

A specialist line covering charging and power

PowerThru by CASETiFY is a series officially offered by CASETiFY in the power and charging

PowerThru by CASETiFY is a series officially offered by CASETiFY in the power and charging device category, including wireless chargers, car chargers, fast chargers, power banks, and cables. Incorporating CASETiFY’s product design and customization elements, it is positioned as a range of products specializing in power delivery and charging functionality, with product launches announced on dedicated collection pages and in press releases.

2024 Sub-brand
CASETiFY Travel
Bags

A core line expanding into the travel category

CASETiFY Travel is a line launched as CASETiFY’s official expansion into the travel goods

CASETiFY Travel is a line launched as CASETiFY’s official expansion into the travel goods category. It offers travel items such as 21-inch and 29-inch carry cases using impact-absorbing technology called Bounce, as well as packing organizers. The line is presented on the official website and in press releases as a range of products applying CASETiFY’s protection technology and customization services to the luggage category.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Accessoriesbrands fromHong Kong SAR Chinafounded in the2010s

Vann Jewelry Hong Kong SAR China Founded in 2019 Accessories In common Accessoriesbrands fromHong Kong SAR Chinafounded in the2010s

Brands from Hong Kong SAR China founded in the 2010s

A Tentative Atelier Hong Kong SAR China Founded in 2012 Clothing In common Brands from Hong Kong SAR China founded in the 2010s
ALPHA STYLE Hong Kong SAR China Founded in 2017 Clothing In common Brands from Hong Kong SAR China founded in the 2010s
AlphaStyle / The KUDUs Hong Kong SAR China Founded in 2017 Clothing In common Brands from Hong Kong SAR China founded in the 2010s
CLOTTEE Hong Kong SAR China Founded in 2013 Clothing In common Brands from Hong Kong SAR China founded in the 2010s

Frequently asked questions about CASETiFY

Country of origin, founding year, categories and parent brands.

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Brands from Hong Kong SAR China Brands founded in 2011 Brands founded in the 2010s Brands from Hong Kong SAR China founded in 2011 Brands from Hong Kong SAR China founded in the 2010s Brands founded in 2010-2014 Accessories brands Accessories brands from Hong Kong SAR China Accessories brands founded in the 2010s