Fashion brands — country: Hong Kong SAR China · founded: 2010–2019

Combining craftsmanship and deconstruction, the brand explores timeless unisex forms and silhouettes.

AlphaStyle represents a lifestyle. A lifestyle with the desire for expression, creativity, and modernity.

AlphaStyle represents a lifestyle. A lifestyle with the desire for expression, creativity, and modernity.

The Style of No Style

We make accessories that elevate your every day.

extending the brand’s signature East-meets-West cultural narrative to Asia’s new generation.

DARK:CHOCOOLATE was a derivative line of :CHOCOOLATE launched by Hong Kong's I.T Group, starting in 2018. As a special line that brought :CHOCOOLATE's collaborative approach to the fore, it developed collaborations with N.HOOLYWOOD, WHIZ LIMITED, Alpha Industries, Hanes, and Karrimor, presenting another side of the brand.

EVAE+MOB is a street culture crew and brand based in Hong Kong, founded in 2019 around rapper and creator DrakSun. It operates as an art planning team spanning music, fashion, video, and graffiti, and offers accessories and apparel. The name “EVAE+” derives from Explore, Value Analysis, and Extend, reflecting its approach of combining forms of expression from different fields. Its signature piece, the Smiley Pearl Necklace, became internationally known after being worn by A$AP Rocky and others, and drew attention in street scenes across Asia and Europe.

Everyday Motion

The Ultimate in Streetwear

A New Man in Town

MACAROOON, a natural fit for me

A wristwatch specialist that prioritises versatility and uncompromised quality.

Throughout the collection there is an emphasis on being “rarely seen” and the brand’s visuals often entail the concept of covering one’s face with items such as face masks, hats, and sunglasses. The anonymity of covering one’s face is where the designer draws his inspiration from and much of the design is rooted in not seeing, but hearing, and touching.

BORN TO STAND OUT

NHIZ began in 2010 as a streetwear project and collaboration line between Hong Kong’s izzue and Japan’s NEIGHBORHOOD. Shinsuke Takizawa of NEIGHBORHOOD was involved, and the line has offered film-centered seasonal collections and special-order items. It incorporates military and motorcycle influences and spans T-shirts, outerwear, and shoes. It is positioned as a sub-line of izzue.

Old Order is a sneaker community, a place where you can be yourself and loved, encouraged, safe and valued.

If there’s a bag like this, it would make me happy, so let’s make it right away!

Liquifying Gender Fluid Fashion.

No One Does It Like RIGARDS

SAD REBORN DOLLS is a streetwear brand founded in 2013 as SALUTE by Hong Kong-born JIRO LEE, and renamed in 2022. It offers clothing and accessories, with multicolored beaded necklaces among its signature items. The brand is also known for being worn by A$AP Rocky and others.

We craft everyday wares to make urban life better, elegantly.

Simple yet vibrant, Bold and wondrous:

making thoughtful design-driven products; thinking about people from sourcing to design to manufacturing to making a connection with our customers.

aftermaths is a contemporary fashion brand currently focused primarily on menswear. It offers items such as jackets, sweatshirts, and jeans, and detailed pieces such as patchwork and embroidered sweatshirts are carried by select-shop e-commerce sites. No official founding year or founder, or clear tagline or concept statement, has been made public, and this FACT does not include information that cannot be verified.

Cafuné seeks to redefine the notion of luxury: reimagining it in terms of the attachment and emotional connection between a wearer and an item.

Everywhere is the destination.

RE-FASHIONING YOUR PROTECTION