Mostly Heard Rarely Seen is a high-street fashion label designed by Thomas “Tomakira” Lee in 2013. Centered on Tomakira’s Eastern-inspired street style, shaped by his birth in Hong Kong and upbringing in Japan, the label reflects the street cultures of Tokyo and Hong Kong. Its collections focus mainly on tops, outerwear, and accessories, and use “rarely seen” as a key concept, with expressions inspired by anonymity, such as items that cover the face. The collections are built with an emphasis on design, quality, and innovation.
Concept
Throughout the collection there is an emphasis on being “rarely seen” and the brand’s visuals often entail the concept of covering one’s face with items such as face masks, hats, and sunglasses. The anonymity of covering one’s face is where the designer draws his inspiration from and much of the design is rooted in not seeing, but hearing, and touching.