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ALPHA STYLE

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Country
Hong Kong SAR China
Founded
2017 2010s
Category
Clothing
Related brands
Clothing brands founded in the 2010s Clothing brands from Hong Kong SAR China

Primary categories

Overview

Tagline

AlphaStyle represents a lifestyle. A lifestyle with the desire for expression, creativity, and modernity.
ALPHA STYLE is a streetwear brand founded in Hong Kong in 2017 by Ivan Chan. It offers outerwear, sweatshirts, denim, and other items, primarily for men and women, and its brand philosophy centers on an “individual style” that reflects each person’s journey, background, and preferences. The brand has several lines, including United Society, APEX, and The KUDUs, and its main offerings include outerwear such as patchwork and mixed-material designs, as well as the Kudu Puffer.

Concept

AlphaStyle was born from a simple yet profound idea: every individual has a unique style that reflects their personal journey, background, and preferences.

ALPHA STYLE characteristics

ALPHA STYLE: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of ALPHA STYLE

Streetwear
Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture
Adoption of trends and connections to youth culture.
Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of ALPHA STYLE relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2017-2024
2017 Sub-brand
AlphaStyle / The KUDUs
Clothing

A puffer-focused outerwear line

AlphaStyle / The KUDUs is a specialized collection centered on puffers (down jackets), cat

AlphaStyle / The KUDUs is a specialized collection centered on puffers (down jackets), categorized on the brand’s official website as “AlphaStyle/ The KUDUs.” Its lineup focuses on models such as the Kudu Double Hood, which features a double hood, and comprises high-performance outerwear with specifications including RDS-certified down and 90/10 and 700+ fill power. Within the brand, it is positioned as a series that brings together puffer-style items.

2024 Sub-brand
United Society
Clothing

A core line focused on everyday essentials

United Society is a core/sub-line officially presented by AlphaStyle, focusing on versatil

United Society is a core/sub-line officially presented by AlphaStyle, focusing on versatile essentials for both men and women, such as hoodies, crewnecks, wide-leg cargo pants, and varsity jackets, with themes of community and sustainability. AlphaStyle’s brand information introduces United Society as its “core line,” positioning it separately from other collections as a range of more everyday, easy-to-style items.

- Sub-brand
APEX
Clothing

An outerwear line that emphasizes technical performance

APEX (APEX Puffer Collection) is a technically oriented outerwear line whose design emphas

APEX (APEX Puffer Collection) is a technically oriented outerwear line whose design emphasizes weather resistance and insulation. The site lists RDS-certified goose down and performance specifications such as 90/10 and 700+ fill power. Presented as a collection under the slogan “Where Performance Meets Elevated Streetwear,” it centers on puffers and other outerwear with an emphasis on functionality. Its purpose and design philosophy distinguish it from United Society and The KUDUs.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromHong Kong SAR Chinafounded in2017

AlphaStyle / The KUDUs Hong Kong SAR China Founded in 2017 Clothing In common Clothingbrands fromHong Kong SAR Chinafounded in2017

Brands from Hong Kong SAR China founded in 2017

Mavenwatches Hong Kong SAR China Founded in 2017 Watches In common Brands from Hong Kong SAR China founded in 2017
NAKED WOLFE Hong Kong SAR China Founded in 2017 Footwear In common Brands from Hong Kong SAR China founded in 2017

Frequently asked questions about ALPHA STYLE

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Menswear

Related links

Brands from Hong Kong SAR China Brands founded in 2017 Brands founded in the 2010s Brands from Hong Kong SAR China founded in 2017 Brands from Hong Kong SAR China founded in the 2010s Brands founded in 2015-2019 Clothing brands Clothing brands from Hong Kong SAR China Clothing brands founded in the 2010s