Tagline
BORN TO STAND OUT
NAKED WOLFE is a global luxury footwear brand founded in Hong Kong in 2017 by four siblings from Australia. Centered on shoes, it has expanded into items such as sunglasses, headwear, and jewelry. As its official stated value, it presents “BORN TO STAND OUT” and sets out the direction: “Not another brand chasing trends — something built differently, from the ground up, with craft at its core and culture at its heart.” It also states that its first collection was developed in the studio over 18 months. In terms of creative direction, reports say that Bronte and Cooper oversee the women’s and men’s lines, respectively.
Concept
Not another brand chasing trends — something built differently, from the ground up, with craft at its core and culture at its heart.