PONDER.ER

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Overview

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Liquifying Gender Fluid Fashion.
PONDER.ER is a gender-fluid fashion label based in Hong Kong, launched in 2019 by creative duo Alex Po and Derek Cheng. Centered on questioning gender stereotypes and dismantling social norms, it encourages wearers to explore and experiment with their identities through the examination and sharing of stereotypes and conventions. Its manifesto is “Liquifying Masculinity.”

Concept

Liquifying Masculinity

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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