YanYan

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Overview

YanYan is a premium knitwear brand founded in Hong Kong in 2019 by Phyllis Chan and Suzzie Chung. Its designs incorporate playful, grandmotherly handcraft and traditional Chinese elements, and the brand offers high-quality knitwear knitted in China using repurposed factory surplus yarn and unconventional materials. The brand name means “everyone” in Cantonese, and the brand is committed to people-focused, design-driven production from planning through manufacturing. It continues to be featured on its own website and in international media.

Concept

making thoughtful design-driven products; thinking about people from sourcing to design to manufacturing to making a connection with our customers.

YanYan characteristics

YanYan: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of YanYan

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Trends & youth culture
Adoption of trends and connections to youth culture.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of YanYan relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations
2025.10.17

BEAMS

Ray BEAMS, YanYan, and three other brands present an exclusive collection themed around “knit.” All six styles launch in October 2025.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about YanYan

Country of origin, founding year, categories and parent brands.

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