Tagline
For you, to keep shining beyond time.
ESTELLE is a Japanese jewelry brand whose origins lie in a jewelry polishing and processing business started by its founder, Maruyama Asa, in Saku City, Nagano Prefecture, in 1954. It handles every stage, from sourcing raw materials and planning to design, production, and store development, across a range that includes fashion jewelry made with gold, silver, pearls, and stones, as well as bridal jewelry. Under the slogan “For you, to keep shining beyond time,” it offers precious jewelry that does not fade with the years and authentic designs intended to be worn across different stages of life. It also operates ESTELLE LUXURY and outlet businesses.
Concept
It offers precious jewelry that does not fade with the years, along with authentic designs and brilliance suited to use across future stages of life.