Tagline
Becoming a mom is wonderful. Wrapped in happiness now.
Wacoal Maternity is a Japan-born maternity brand developed by Wacoal, which began operations in 1954. Centered on innerwear designed to accommodate bodily changes from pregnancy through childbirth, the puerperium, and the postpartum period, its offerings include maternity wear, nightwear, maternity belts, pelvic belts, and postpartum girdles. The brand continuously researches the body shapes, sensations, and physiological changes of pregnant and postpartum women, and develops products with functionality, design, and comfort in mind. It aims to support mothers before and after childbirth so they can feel comfortable and beautiful, and to help them regain their shape after childbirth.
Concept
Supporting mothers before and after childbirth so they can feel comfortable and beautiful, and helping them regain their shape after childbirth.